Brand design for the small boutique design studio, Logic Error.

unintended_behaviors {

yield

unexpected_results

}∆?

//parentheticals {

_mobile slightly more optimized & is officially higher than "bad" on the user-experience scale. you're welcome.

_planning on adding a blog. words, thoughts, case study elaborations, etc.

_if things seem out of place, they likely are. still tweaking, excuse the mess.

}∆?

Brand design for the small boutique design studio, Logic Error.

unintended_behaviors {

yield

unexpected_results

}∆?

//parentheticals {

_mobile slightly more optimized & is officially higher than "bad" on the user-experience scale. you're welcome.

_planning on adding a blog. words, thoughts, case study elaborations, etc.

_if things seem out of place, they likely are. still tweaking, excuse the mess.

}∆?

Brand design for the small boutique design studio, Logic Error.

unintended_behaviors {

yield

unexpected_results

}∆?

GIF of a dreary field during a rainstorm with a blob effect overlayed using TouchDesigner
GIF of a dreary field during a rainstorm with a blob effect overlayed using TouchDesigner

//logic error {


is: a small mid-atlantic-based studio focusing on brand identity & narrative design. an exercise in identity through multi-disciplinary approaches


i am: a writer & designer with nearly a decade of professional experience with visual design systems, photography, & written narrative construction.


}∆?

//services

//services

studio offerings {

visual: graphic design, photography, web design

narrative: copywriting, editorial, brand voice

identity: brand development, strategy


//programs & systems at use

adobe photoshop | adobe illustrator

adobe lightroom | affinity suite

framer | touchDesigner | macOS

windows | bit of linux


//strategy

logic error works with small brands & groups looking to build their identity through collaborative engagement with visual mediums - nurturing unintended behaviors, yielding unexpected results.


}∆?

//logic error {


is: a small mid-atlantic-based studio focusing on brand identity & narrative design. an exercise in identity through multi-disciplinary approaches


i am: a writer & designer with nearly a decade of professional experience with visual design systems, photography, & written narrative construction.


}∆?

//services

//services

studio offerings {

visual: graphic design, photography, web design

narrative: copywriting, editorial, brand voice

identity: brand development, strategy


//programs & systems at use

adobe photoshop | adobe illustrator

adobe lightroom | affinity suite

framer | touchDesigner | macOS

windows | bit of linux


//strategy

logic error works with small brands & groups looking to build their identity through collaborative engagement with visual mediums - nurturing unintended behaviors, yielding unexpected results.


}∆?

}∆?

of professional experience with visual design systems, photography, & written narrative construction.
with nearly a decade
a writer & designer
i am:
on brand identiy & narrative design. an exercise in identity through multi-disciplinary approaches.
a small mid-atlantic-based studio focusing
is:

//logic error {

//services

studio offerings {

visual: graphic design, photography, web design

narrative: copywriting, editorial, brand voice

identity: brand development, strategy


//programs & systems at use

adobe photoshop | adobe illustrator

adobe lightroom | affinity suite

framer | touchDesigner | macOS

windows | bit of linux


//strategy

logic error works with small brands & groups looking to build their identity through collaborative engagement using visual mediums - nurturing unintended behaviors, yielding
unexpected results.


}∆?

//services

the boston beer company

.01

cape cod leash co.

.02

ivy & rye

.03

property pros

.04

stm productions

.05

skate rats

.06

the boston beer company

.01

cape cod leash co.

.02

ivy & rye

.03

property pros

.04

stm productions

.05

skate rats

.06

A collage style design featuring film photography with custom glasses surrounded by textured backgrounds and custom drawn linework.
Final graphic design of a 16 ounce craft beer can featuring vintage photography and custom typography.
Product photography featuring cans of craft beer being dropped into specialty made carrying case that doubles as a cooler when filled with ice.
A handdrawn concert poster advertising a show at a craft brewery, designed in Procreate and typogrpahy set in Adobe Illustrator
Graphic design for a craft beer featuring illustrations and custom typography.
Product photography of craft beer being filled and corked into glass bottles.
Product photography of a craft beer sitting in front of stainless steel tanks. The final beer has been poured into a shaped glass showcasing a hazy, golden liquid.
Primiary stacked logo design for Cape Cod Leash Co. in a classic nautical font, leaning into the brand's origins on the Cape.
Secondary stacked logo for Caspe Cod Leash Co. with custom stylized rope font for the brand's tagline.
Custom mascot design for Cape Cod Leash Co., featuring a dog in nautical clothing and a bucked hat with a flipped brim.
Alternate branding for the Cape Cod Leash Co. with the brand name stacked on individual lines and the stylized tagline tucked underneath.
Custom mascot design for Cape Cod Leash Co., featuring a dog head icon wearing a leash and a bucket hat with a flipped brim.
Alternate badge branding for the Cape Cod Leash Co. with nautical type and a canvas texture applied to the entire design for visual effect.
Alternate badge branding for the Cape Cod Leash Co. with nautical type and a canvas texture applied to the entire design for visual effect, also featuring the inclusion of the mascot head icon.
Primary brand typography utilizing a bold serif font and a light hand drawn style sans-serif below as descriptive text.
Branded business card mockup for a small business owner, featuring a secondary text lockup and isolated icon design.
Vector based brand design for a menswear and homegoods store out of Virginia, featuring an illustrated hand icon gripping a wheat stalk and a small ivy leaf at the cuff. Plus, the primary branding using a bold serif font reading Ivy & Rye.
Stacked secondary branding for Ivy & Rye with bold serif font and a lighter hand drawn style sans-serif for supporting text.
Isolated vector based icon design for Virginia based small business featuring illustrated hand gripping a wheat stalk and a small ivy leaf at the cuff, contained in a circle badge.
A concept mockup showcasing a lightbox with various brand elements for a small business. Main horizontal type lockup and the isolated brand icon for a bold eye catching portion of the store.
On-set photography for STM's first short film.
Bold icon forward vector branding for Detroit-based production company, STM, featuring a strong hand gripping a film reel in a strong triangular frame on top of a colorful film glitch background.
Custom made title cards for the final cut of STM's first short film, made by overlaying a layer of purposfully dirty scotch tape above the font choice.
On-set photography for STM's first short film.
Release poster marketing for STM's first short film debut at film festivals.
On-set photography for STM's first short film.
On-set photography for STM's first short film.
Custom made title cards for the final cut of STM's first short film, made by overlaying a layer of purposfully dirty scotch tape above the font choice.
Doctumentary photography featuring skateboarders and bold lighting techniques.
Doctumentary photography featuring skateboarders and bold lighting techniques.
Doctumentary photography featuring skateboarders over geometric lines.
Doctumentary photography featuring skateboarders and bold lighting techniques.
Doctumentary photography featuring skateboarders and bold lighting techniques, shot on expired 35mm film stock.
Doctumentary photography featuring skateboarders and bold lighting techniques, shot on expired 35mm film stock.
Primary branding for Virginia based property management company, Property Pros, featuning bold yet simple typography and framed with a partially broken rounded rectangle.
Business card mockup for Virginia based property management company, Property Pros. The cards are colored using the brand palette and stylized by mixing horizontal and vertial orientations for a selection of viewing possibilites.
Custom mascot illustrations for a small company out of the Eastern Shore of Virginia, featuring an athropomorphic chicken character wearing workboots and colored with the brand's main color palette.
Custom mascot illustrations for a small company out of the Eastern Shore of Virginia, featuring an athropomorphic chicken character holding an axe while wearing a mask from Friday the 13th.

work inquiry

want to work together? same here. to help us land on the same page, send over a few details about yourself & your needs. we'll look over the particulars and get back to you within five business days

Blurry man seen holding a stylized business card through a door's eyehole.

work inquiry

want to work together? same here. to help us land on the same page, send over a few details about yourself & your needs. we'll look over the particulars and get back to you within five business days.