//logicerror
//logicerror
//logicerror
unintended_behaviors {
yield
unexpected_results
}∆?
unintended_behaviors {
yield
unexpected_results
}∆?
//parentheticals {
_mobile slightly more optimized & is officially higher than "bad" on the user-experience scale. you're welcome.
_planning on adding a blog. words, thoughts, case study elaborations, etc.
_if things seem out of place, they likely are. still tweaking, excuse the mess.
}∆? ▉
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"><path d="M 9 0 C 13.971 0 18 4.029 18 9 C 18 13.971 13.971 18 9 18 C 4.029 18 0 13.971 0 9 C 0 4.029 4.029 0 9 0 Z" fill="rgb(202, 255, 69)" height="18px" id="ISemZDu1h" width="18px"/></svg>)
//logic error {
is: a small mid-atlantic-based studio focusing on brand identity & narrative design. an exercise in identity through multi-disciplinary approaches
i am: a writer & designer with nearly a decade of professional experience with visual design systems, photography, & written narrative construction.
}∆?▋
//services
//services
studio offerings {
visual: graphic design, photography, web design
narrative: copywriting, editorial, brand voice
identity: brand development, strategy
//programs & systems at use
adobe photoshop | adobe illustrator
adobe lightroom | affinity suite
framer | touchDesigner | macOS
windows | bit of linux
//strategy
logic error works with small brands & groups looking to build their identity through collaborative engagement with visual mediums - nurturing unintended behaviors, yielding unexpected results.
}∆?▋
▊
}∆?
//logic error {
//services
studio offerings {
visual: graphic design, photography, web design
narrative: copywriting, editorial, brand voice
identity: brand development, strategy
//programs & systems at use
adobe photoshop | adobe illustrator
adobe lightroom | affinity suite
framer | touchDesigner | macOS
windows | bit of linux
//strategy
logic error works with small brands & groups looking to build their identity through collaborative engagement using visual mediums - nurturing unintended behaviors, yielding
unexpected results.
}∆?▋
//services
.project_one { //name_designation
dogfish.head_craft.brewery
>content = .brand_design .photography
>software = .adobe
>hardware = .mac .nikon/canon
>context = i worked as a designer on the in-house creative team that looked over the visual efforts of dogfish head. during my tenure i designed labels, worked in print production, shot video, oversaw/shot product & lifestyle photography, and more. i lay some of these efforts at your feet.
//more }
.project_two { //name_designation
skate.rats_photo.series
>content = .photography
>software = .adobe
>hardware = .nikon_d300/n2000
>context = from roughly 2012 - 2016 i ran a blog that focused on a small group of skateboarders in the mid-atlantic region. this blog over the course of its life, through dozens of installments, garnered tens of thousands of views, which is kind
of sick. shot mostly digitally, though two of the images showcased were shot on expired film & developed in a college apartment's dirty closet.
//more }
.project_three { //name_designation
cape.cod.leash.co_product
>content = .brand_dev
>software = .affinity .adobe .procreate
>hardware = .mac
>context = a new brand entering the artisan dog leash & collar area was looking to develop an identity reminiscent of the cape cod aesthetic. leaning heavily into a nautical theme we landed on a simple primary font that looked like it was pulled from a tidal map, a rope design on the secondary, and a mascot with classic visual elements like a striped shirt & bucket hat. canvas textures on some assets helped ground the branding to typical materials found in marinas as well as badging seen on workwear items. something something we're going to need a bigger boat.
//more }
.project_four { //name_designation
ivy&rye_brick.mortar
>content = .brand_dev .photography .web
>software = .affinity .procreate
>hardware = .mac .lumix
>context = a burgeoning menswear and lifestyle shop in virginia was looking to develop their visual identity with a rustic/modern mix & a dash of femininity. through the philosophical lens of growth and community, we moved in an aesthetic direction that showcases a simple offering of rye stalks via an equally simple mark.
the addition of a subtle ivy-leaf cuff link grounds the brand name in a scalable vector element.
//more }
.project_five { //name_designation
property.pros_utility.service
>content = .brand_dev
>software = .affinity .procreate
>hardware = .mac
>context = a property managing, heavy-machinery-operating, excavating, bush-hogging, do-it-all type of outfit wanted a simple logo with bold lettering to launch their new venture with. nothing too fancy, clean, two colors. after two years or so of operating, they were ready for some bold approaches & a mascot of course. but what ties a chicken to the brand? does it matter? no, though he has three in his backyard. but why the jason version? he asked for a mascot around halloween. now, as the seasons continue onward, we have a marketing plan to release new mascots for different times of the year. visual diversification in a sector that stays fairly tight & similar across the board, & the opportunity for merch-forward marketing.
//more }
.project_six { //name_designation
stm.productions_film.co
>content = .brand_dev .photography
>software = .affinity .adobe .procreate
>hardware = .mac
>context = original branding done for detroit-based production company, stm, of a hand seizing the film [means] for [of] production. additionally included, on-site photography during production of their short film "somewhere outside lemmings". speaking of, I designed custom titles for the film by applying a handmade texture layer comprised of dirty scotch tape on top of a blocky font. those very titles are also displayed on film circuit release posters for marketing purposes.
//more }
work inquiry
want to work together? same here. to help us land on the same page, send over a few details about yourself & your needs. we'll look over the particulars and get back to you within five business days
work inquiry
want to work together? same here. to help us land on the same page, send over a few details about yourself & your needs. we'll look over the particulars and get back to you within five business days.