//logicerror

//logicerror

//logicerror

unintended_behaviors {

yield

unexpected_results

}∆?

Brand design for the small boutique design studio, Logic Error.

unintended_behaviors {

yield

unexpected_results

}∆?

//parentheticals {

_mobile slightly more optimized & is officially higher than "bad" on the user-experience scale. you're welcome.

_planning on adding a blog. words, thoughts, case study elaborations, etc.

_if things seem out of place, they likely are. still tweaking, excuse the mess.

}∆?

GIF of a dreary field during a rainstorm with a blob effect overlayed using TouchDesigner
GIF of a dreary field during a rainstorm with a blob effect overlayed using TouchDesigner

//logic error {


is: a small mid-atlantic-based studio focusing on brand identity & narrative design. an exercise in identity through multi-disciplinary approaches


i am: a writer & designer with nearly a decade of professional experience with visual design systems, photography, & written narrative construction.


}∆?

//services

//services

studio offerings {

visual: graphic design, photography, web design

narrative: copywriting, editorial, brand voice

identity: brand development, strategy


//programs & systems at use

adobe photoshop | adobe illustrator

adobe lightroom | affinity suite

framer | touchDesigner | macOS

windows | bit of linux


//strategy

logic error works with small brands & groups looking to build their identity through collaborative engagement with visual mediums - nurturing unintended behaviors, yielding unexpected results.


}∆?

}∆?

of professional experience with visual design systems, photography, & written narrative construction.
with nearly a decade
a writer & designer
i am:
on brand identiy & narrative design. an exercise in identity through multi-disciplinary approaches.
a small mid-atlantic-based studio focusing
is:

//logic error {

//services

studio offerings {

visual: graphic design, photography, web design

narrative: copywriting, editorial, brand voice

identity: brand development, strategy


//programs & systems at use

adobe photoshop | adobe illustrator

adobe lightroom | affinity suite

framer | touchDesigner | macOS

windows | bit of linux


//strategy

logic error works with small brands & groups looking to build their identity through collaborative engagement using visual mediums - nurturing unintended behaviors, yielding
unexpected results.


}∆?

//services

the boston beer company

.01

cape cod leash co.

.02

ivy & rye

.03

property pros

.04

stm productions

.05

skate rats

.06

Final graphic design of a 16 ounce craft beer can featuring vintage photography and custom typography.

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.project_one { //name_industry.designation


dogfish.head_craft.brewery


>content = .brand_design .photography

>software = .adobe

>hardware = .mac .nikon/canon

Digital photography of a skateboarder vaguely lit by a flash

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.project_two { //name_industry.designation


skate.rats_photo.series


>content = .photography

>software = .adobe

>hardware = .nikon_d300/n2000

Primary branding for Cape Cod Leash Co. with nautical typography featuring a block type font often found in coastal settings.
Custom mascot/character illustration for dog leash makers Cape Cod Leash Co., featuring a stylized dog head icon

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.project_three { //name_industry.designation


cape.cod.leash.co_product


>content = .brand_dev

>software = .affinity .adobe .procreate

>hardware = .mac

Primary vertical brand mark for virginia based concept store Ivy & Rye featuring a vector based logo of a hand drawn hand grasping rye stalks, a subtle ivy leaf is situated on the cufflink area.

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.project_four { //name_industry.designation


ivy&rye_brick.mortar


>content = .brand_dev .photography .web

>software = .affinity .procreate

>hardware = .mac .lumix

Custom illustrated primary mascot/character design for a virginia based property services company

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.project_five { //name_industry.designation


property.pros_utility.service


>content = .brand_dev

>software = .affinity .procreate

>hardware = .mac

Primary brand logo for STM Productions featuring a handdrawn hand grasping a film reel, framed inside of a strong triangle.

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.project_six { //name_industry.designation


stm.productions_film.co


>content = .brand_dev .photography

>software = .affinity .adobe .procreate

>hardware = .mac

work inquiry

want to work together? same here. to help us land on the same page, send over a few details about yourself & your needs. we'll look over the particulars and get back to you within five business days

Blurry man seen holding a stylized business card through a door's eyehole.

work inquiry

want to work together? same here. to help us land on the same page, send over a few details about yourself & your needs. we'll look over the particulars and get back to you within five business days.

Brand design for the small boutique design studio, Logic Error.

unintended_behaviors {

yield

unexpected_results

}∆?